There is a fundamental set of differences between a vendor relationship and a partner relationship, each with its own unique combination of qualities, behaviors and outcomes. A vendor relationship is founded on a 1:1 scenario where it is the matching of "our" interest and "your" interest. A partner relationship is founded on a 1:1 scenario where it is the identification of a common interest and mutual subordination to that interest. These are two very different sets of relationships with their own unique requirements and environments to meet distinct business needs. NueBridge helps clients determine the selection of which relationship is most suited for the business interest, and where the client chooses the partnership route, it collaborates to identify who will be the most suitable and create the environment, conditions and processes that help the client optimize the partnership and become the benchmark for partner relationships.